Helping your b2b sAAS scale PrOFITABLY through Results-focused advertising.

Skip the costly ''trial and error'' phase of advertising growth.

At Roonii, we are a small team of best-in-class paid media specialists dedicated to getting the most bang for your advertising bucks.

We focus on what really matters: capturing reliable, high-quality traffic that delivers qualified sales pipeline for your SaaS - fast.

We Know how to get our clients results.

If you’re struggling to generate high-quality prospects at scale, it’s time to bring in specialists to boost your sales pipeline and MRR through built-to-convert campaigns.

Do you feel your paid advertising efforts are not bearing fruit, or are you not sure where to start? Then let’s have a chat!

Let's Talk growth

Companies That Trust Us

We at Nuacom highly recommend Alan for his invaluable contributions to our digital marketing efforts, particularly in Google ad strategy, ad maintenance and planning. His unwavering commitment to excellence has been pivotal to our success, helping us capture new clients and solidify our position as a leader in the industry.

SEAN STILLING
NUACOM, MARKETING MANAGER
I love working with Alan, he is a Google Ads expert who has gotten us great results time and time again. He's a brilliant communicator who works like an extension of my team and is really invested in consistently getting us results.

SINEAD GERAGHTY
ORIGINA, HEAD OF MARKETING
Reaching out to Alan for help was easily one of the best decisions we have made for our business. We had put off leveraging paid ads for a long time, but working with Roonii PPC made the entire process painless and most importantly profitable.

CHRISTINA WILLNER
Amazing Marvin, Founder
Alan is an invaluable resource to our team. Getting traffic to your site is one thing but driving consistent, profitable traffic to the site is where Alan’s expertise really counts. He’s always on hand to give sound advice and he always does a great job.

SHANE O'LEARY
CHATIFY, CEO
I have been working with Roonii PPC for the past year and have been consistently impressed with their level of service and Google ads knowledge. They quickly helped us effectively market our brand and increase our online sales too. Always quick to respond to our needs and provide valuable insights on how to improve our campaigns. Highly Recommended

Tim Hamstead,
Bambino Mio, Head of Digital

RECENT Case Studies

Check out A few of our latest WINS delivered for our clients

7x Return for LIFE SCIENCE BASED SaaS.

Life Science B2B SaaS company, the account was previously running unprofitably. We eventually scaled to a 700% return on ad spend.

Here's how we did it:

Disabled search partners & display network settings on the Search campaigns as it was serving significant amounts of low quality/bot traffic.
Brand traffic was previously filtering into Non-Brand campaigns - A dedicated brand campaign was built to resolve this issue.
Search terms for the last 365 days were sorted by cost, exported, and reviewed in full. Over 40% of search terms were irrelevant.
A shared negative keyword list was built on the back of these irrelevant terms to avoid future wasted spend.
Reallocation of monthly budget💰to focus on best-performing search campaigns.

Thousands of pounds were being wasted each month on Display campaigns that were delivering no conversions and high bounce rates to their site.
We paused these campaigns, imported high-intent remarketing audiences, and built out new Display & Discovery campaigns to serve these warm segments.
Hubspot CRM properly integrated into Google Ads to allow campaigns to optimise towards sales opportunities & closed deals.

£51.6k in pipeline within 30 days for this cybersecurity business.

A cybersecurity company looking for consistent, weekly lead volume through their site.

After an initial audit, we found the below issues. Once resolved, we restructured and delivered monthly deal flow as high as 10x their ad spend.

Our audit revealed the following:

The account was tracking irrelevant and broken conversions (over 20+ conversions) leading to inaccurate data in their reports
Search partners enabled (Lead Quality seems to be getting worse & worse from SP).
Geo settings set to ‘‘presence or interest’’ (leading to ads showing in irrelevant countries).
Lazy AI ad copy in search ads not tailored to ICP.
No Audience segments allocated to search campaigns .

CRM pipeline data not integrated into the account
Missing extensions (lead-from, call & image).

What We Offer

At Roonii PPC, we specialize in crafting and executing top-tier Pay-Per-Click and creative strategies designed to drive the highest quality traffic to your website.

We believe in delivering your business profitable results by providing clear, Tanglible outcomes. Our offering is as follows:

Best-in-Class Paid Media Strategy & Management: No vanity metrics - Our campaigns are designed to optimise towards capturing qualified pipeline straight into your CRM. From day 1 we train the conversion algorithm to separate the great from the poor quality prospects.
Compelling SaaS Ad Creatives: Designing ads that perfectly balance brand identity, demand generation, and customer acquisition, ensuring your target audience can't resist clicking.
Conversion-Focused PPC Landing Pages: The best-built ad campaigns won’t save a poorly built landing page - We will build dedicated, conversion-focused PPC landing pages to ensure you get the most bang for your advertising bucks.

*We understand that every SaaS business has unique needs and resources. Therefore, you have the flexibility to choose any combination of our services or just one - whatever suits your business best.

The Pipeline Acceleration Framework

Campaign & Tracking Foundation & Launchpad

Full funnel conversion tracking setup, campaign structure aligned with your entire sales cycle, and detailed industry & competitor research.

Success Dashboard & Team Collaboration

Custom reporting dashboard showing your most important metrics, direct access to our team via Slack, and transparent project management through a designated Trello board

Data-driven account expansion

After having statistically significant data to reinforce our decision-making. We explore new campaign formats, and ROI-focused scaling strategies

Why work with us?

No vanity metrics - The results we determine success upon is having your CRM packed with qualified pipeline or your phone off the hook with sales-ready prospects.
We’re paid media specialists, not generalists. Our days are spent in our client’s ads platform, meaning our finger is on the pulse of these ever-evolving platforms - new ad formats, new beta tests, and the latest best practices are always on our radar.
Our small team of paid media veterans will leverage our years of industry experience, tools, and tactics to put your business in front of high-value prospects actively searching for your service.
Your account management is never outsourced or passed onto an ‘‘intern’’. We realise your media budget isn’t infinite, so we don’t treat it like it is.
We want long-term relationships with our clients, and managing expectations is a crucial part of that. We are very selective with the clients we onboard, and if we feel we’re not a fit for your business, we will flag it with you on the discovery call.

Book your call with Alan

Free 30-Minute Discovery Call

Understanding your business goals

By the end of this discovery call, I will have a clearer picture of your business goals & current marketing roadblocks. If both parties feel it’s a good fit, I will discuss the next steps to be taken to get your PPC account to deliver consistent and reliable results.

Find a time on my calendar to schedule your call, looking forward to chatting with you soon!

Who Is this discovery call suited for?

You want to turn your current ad campaigns into dependable, high-quality lead-generation machines so that your sales pipeline can scale quickly.
You’re not happy with the results you’re currently getting from your campaigns.
You understand your company can drive customers via advertising, and you want an expert to manage it.
You have an overreliance on 1-2 sources for leads and need to diversify to avoid ‘‘pipeline panic’’.
You're currently spending at least $10,000+ per month on ads or have the budget to do so.